As we enter the fourth quarter of the year, many of our client organizations are either wrapping up their annual meetings, preparing to send out membership renewals or beginning to plan for the next year. For most organizations, it has been an unusual year: we're all striving for normal with "normal" still frustratingly out of reach.
I have had a post-it note stuck on my desk for years with some advice from a board meeting from an organization I was serving at the time. Our organization had had a very successful couple of years, followed by a couple of years that were a struggle. Our national director offered some great advice for reconnecting with our members and for finding our footing as we recalibrated our priorities for the future.
The key points of this long ago pep talk have given me a framework for many elevator pitches and for spotting potential opportunities for communicating the value of belonging to a professional association.
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