Artificial intelligence (AI) helps people cut corners, save time and find information more quickly; it's changing the way we use the internet. Now, seeking information can be more like having a conversation with an expert. Instead of Googling something, you can ask ChatGPT a question, get an answer, and ask follow-up questions to drill down deeper.
While it is exciting that this technology allows us to conversationally get answers without sorting through search results, it also presents a problem for associations.
If it’s easier for someone to ask AI a question and get an immediate answer, will they still come to your association for information?
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