11/18/2025

Report Finds Member Loyalty Remains Strong

Members and association staff find plenty of support for advocacy, meetings and AI

A new survey of association members and professions finds that members feel a close bond with their associations, but also spotlights concerns around meetings and professional development.

Momentive Software's 2025 Association Trends Study was debuted in a webinar last week. The study is based on a survey of more than 1,000 association members and 200 association staff professionals, conducted between July 1 and August 5.

Overall, members expressed increasing loyalty to their associations, with 93 percent of respondents saying that they are very or somewhat satisfied with their association, compared to 90 percent last year. Moreover, 88 percent members say they are likely to renew, up from 84 percent last year.

Please select this link to read the complete article from Associations Now.