10/27/2025

Why Associations Need to Invest in Professional Development

A recent study shows that members are looking for education in a variety of ways

Association members still place a lot of value on their association and feel a lot of loyalty to it. But as with so much these days, it's best not to take it for granted.

Momentive Software's new survey, Bridging the Gap, sees a lot of positives in associations’ relationships with their members. As I wrote in a story about the preview of the study, members give high satisfaction ratings and a strong majority intends to renew.

But it's worth drilling into one element of the survey that highlights a structural and technological shortcoming that associations need to consider. The report, based on a survey of 1,000 members and 200 staff professionals, shows that associations are offering less professional development than members desire, in fewer ways.

Please select this link to read the complete article from Associations Now.