09/09/2025

A New Era for Workplace Benefits

Unsurprisingly, Gen Z demands more

With Gen Z now outnumbering Baby Boomers in the labor force and Millennials making up the largest demographic overall, more than half of small employers surveyed and two-thirds of large ones expect to offer more benefits over the next five years.

The 2025 Workforce Benefits Study surveyed 800 U.S. employers and 2,000 workers, painting a clear picture: employers continue to face cost pressures, compliance burdens, and a workforce that spans five generations. Most employers—84 percent overall and 95 percent of large firms—believe benefits are essential to attracting talent. However, the majority also recognize that their current one-size-fits-all approach is outdated.

Yet, rising medical costs, compliance demands and a lack of digital tools are making it harder to scale those offerings effectively.

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