08/20/2025

Report: Association Membership Growth at Risk

A leading membership report finds steep drops member growth and retention

Membership growth and retention is softening in the face of economic and political challenges, according to a new survey.

Earlier this month, Marketing General Inc. (MGI) released a mid-year update of its Membership Marketing Benchmarking Report, which tracks association membership trends. According to the new report, 36 percent of associations said their membership size has decreased—10 percent more than said so in the January edition of the report.

Moreover, the percentage of associations saying that their membership renewal rates have increased also sank, from 25 percent in January to 14 percent in the new survey.

Please select this link to read the complete article from Associations Now.