08/17/2025

What Organizations Can Learn from Dell's AI Reinvention

Here’s a look at the company's playbook

When Dell Technologies’ CTO John Roese expanded into the role of chief AI officer last year, one thing was clear: They were rallying behind a clear challenge to move fast or get left behind. They set a two-year deadline to do just that and they are on track.

What came next wasn't hype or hundreds of organic pilots originated from all over the organization. It was purposeful rigor the likes of which has always guided Dell—a multi-pronged strategy in four clearly defined areas that focused on prioritizing people and processes with technology as the ultimate enabler. Dell delivered $10 billion in new revenue in its fiscal year 2025 with revenue growth of 8 percent while reducing costs by 4 percent. That's a decoupling of the revenue and cost curves rarely seen from a Fortune 50 company.

I was inspired to highlight Dell's success not because they're a client (they're not), but because they offer a compelling playbook for any enterprise embarking on their AI transformation journey.

Please select this link to read the complete article from Fast Company.