07/31/2025

Discussing the Future of AI-powered Personalization

Reworking workflows

As marketers race to meet rising consumer expectations, AI-powered personalization has moved from a promising experiment to an increasingly proven driver of growth, efficiency and brand relevance.

Across industries, leading companies are moving beyond isolated use cases to embed AI into end-to-end marketing workflows—unlocking new levels of scale, speed and resonance.

Eli Stein, partner at McKinsey, and Loreal Lynch, CMO of Jasper, discuss how CMOs are making AI real in their organizations. The following is an edited version of their conversation.

Please select this link to read the complete article from McKinsey.