07/30/2025

Franchise Group Completes Acquisition of Member Firm

The move by the association gives it access to a wider membership

Earlier this month the International Franchise Association (IFA) completed an acquisition of one of its largest members and competitors, scaling up its meetings, membership and advocacy strategies.

The finalized acquisition, announced July 1, formally brings the company Franchise Update Media into the IFA fold, though Franchise Update Media will keep its name and brand identity. According to IFA President and CEO Matt Haller, the two organizations have had a long history of partnerships, most recently after the COVID-19 pandemic, when they established a joint venture around a pair of industry conferences. The two organizations announced their intent to combine forces in September 2024.

“We were doing a development conference and a marketing conference, and they were doing a development conference and a marketing conference,” he said. “We asked, why don’t we see what it would look like to combine forces and do two events rather than four events that competed with one another?”

Please select this link to read the complete article from Associations Now.