06/11/2025

Don't Overlook the Expertise of Your B Team Members

It’s not just the A players that keep teams running

When we talk about building high-performing teams, we tend to focus on the stars—the A players. These are the people who turn heads, drive results, and seemingly do the work of ten. They're the ones we spotlight in meetings, promote quickly and praise loudly.

But here is what we often miss: it's not just the A players that keep teams running. In fact, it’s the B players—yes, the so-called “average performers”—that are often the reason your company is still standing after a crisis and the reason your team is humming along today.

Surprised? Let’s talk about why B players might be the unsung heroes of your team—and what great leaders do to support them.

Please select this link to read the complete blog post from David Backus.