06/10/2025

Leading Through Uncertainty

Three ways leaders can support their teams during change

Change is hitting associations from every angle: shrinking revenue, shifting member expectations, unpredictable policy changes. While some organizations are bracing for direct impact, others are keeping an eye on what's coming next. Either way, one thing is clear: Steady leadership is essential.

Supporting your team through uncertain times isn't just about having the right answers; it's about showing up with honesty, clarity and consistency. At the heart of that is communication. When change is constant, people look to leadership for cues on how to respond. The way you communicate — what you say, how often you say it and how transparent you are — can shape your team's understanding, as well as their confidence in the path forward.

Consider these three strategies to help your team get through change.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.