06/05/2025

What Web Browsing Data Tells Us about How AI Appears Online

Only 10 percent of respondents conducted a search directly related to AI

As artificial intelligence (AI) advances rapidly and becomes increasingly commonplace in online spaces, the American public has shown a clear wariness about its potential impact on individuals and society.

Public opinion polling can help us understand Americans’ broad usage patterns and attitudes about AI, but we have less insight into what they see and read about this technology as they go about their daily online lives. To help shed light on this, we examined roughly 2.5 million webpage visits to 1.1 million unique URLs from a group of 900 U.S. adults who agreed to share their March 2025 browsing data.

Here are our main findings about how ordinary internet users are crossing paths with AI-related tools and content in their online browsing habits.

Please select this link to read the complete article from Pew Research Center.